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Updated: Feb 24


Collage of teen movie posters: "10 Things I Hate About You," "Clueless," "Never Been Kissed," and "She's All That." Bright colors, retro vibe.

Remembering the days when romcom movies were all the rave. The popularity of such films followed the same format… [guy likes girl or girl likes guy, people start off as friends, or guy and girl are perceived as enemies because one is popular and the other is not, sexual perversions, explicit jokes, egos flare with a side order of bullying]. Friends intervene from both sides voicing their opinions, other love interests suddenly appear, but in the end guy and girl fall in love.” blah, blah, blah.” Despite this predictable formula, these 90s teen movies had a certain charm and wit. They were relatable to a generation of youth who were still trying to figure out how to navigate life’s difficulties; hormonal changes, attempting to live up to parent’s expectations, trying to please their friends or lack thereof, social peer-pressure and encountering love for the first time. Although these films were a hit for the masses, it is hard not to notice how certain aspects of these films have not aged well.





Sexism, Objectification and Preconceived ideas based on Gender


Young man in green cap and chain, speaking outdoors with a group around. Subtext reads, "Is it that time of the month again?".

Two women in bikinis smile and dance at a lively outdoor party. Colorful balloons in the background create a festive atmosphere.

When we think about sexism, our minds automatically think of discrimination against women (in theory it is the very definition of sexism), but it is important to recognize that sexism and preconceived stereotypes about gender can go either way. In the days of yesteryear, it appeared to be more socially acceptable for women to relate ‘men as being dogs or that all men are cheaters and liars’ and for ‘men to judge women based on outward appearances, and how many females they can sleep with in a week’, all in the name of comedy. In Clueless Murray tells Dionne, “Is it that time of the month again” when she becomes combative with him. Cher compares high school boys to being dogs “You have to clean them and feed them.” Later, Cher is on a quest to give Tai a makeover - just so she can attract a more (classy type of guy) … instead of allowing Tai to be herself. Objectification of the female form was common in yesteryear’s romantic comedies. This is evident in a beach party scene of “She’s All That,” when the camera zooms-in on girls in their bikinis. First, the camera would pan upward to the female’s face to show her attractiveness, then the camera would pan downward showing the breast before making its way further down revealing the bikini area…this method is not a coincidence, instead its a sexual tactic to cater to the male viewership. Objectifying parts of the male anatomy is also prevalent in romcoms. We see in “10 Things I Hate About You”, a student draws a picture of a penis on another student’s face, while another male student informs the principal on how he pretended to expose himself using a sausage. These outdated notions about gender and sexual objectification haven’t really age well, considering the current #metoo environment and a generation who has completely redefined gender identity and gender specific roles in its entirety.





Hyper-Masculinity


Two people in conversation indoors, one speaking with a serious expression. Subtitles show "Watching that...doesn't count as a date."

Shirtless men talking animatedly in a locker room. Lockers in the background, one wears a striped jersey with the number 1. Energetic mood.

Or sometimes better known as ‘Toxic Masculinity,’ and no one does it better than teenage boys - who can often be described as overly hormonal, filled with rage and wildly insecure. In teen dramas, excessive acts of aggressive behavior are often portrayed by jocks and or the school bully. Behaving stereotypically associated with or expected of men, regarded as having a negative impact on men on society as a whole [New Oxford American Dictionary]. This behavior threatens the humanity of those who are seen as ‘less than’ the individuals who regard themselves as alpha male. It creates a toxic environment filled with homophobic remarks, complete domination of males who are seen as weak. Objectifying, verbal harassment, and in more extreme cases physical assault and or sexual assault towards women. In “She’s All That” while in the locker room, Dean (Paul Walker) suggest that because of Laney’s emotional breakdown (in reaction to cruel words uttered by mean girl Taylor) could be the reason why Zack isn’t ‘getting any’, and if Zack (Freddie Prinze Jr.) is not scoring with Laney (Rachel Leigh Cook), then Dean would be more than happy to step-up to the plate. This misogynistic attitude of Dean is a reminder that some men have the strong belief that even when a female is considered undesirable, that as a man he should (at the very least) still be having sex with her. In “10 Things I Hate About You” Joey Donner (Andrew Keegan) represents the stereotypical rich boy trope. He is good looking; spoiled and believes he can buy his way through anything – he is confident in his belief that any girl should be lucky to have him. Any spare time is spent on belittling students like Michael (David Krumholtz) who he no doubt views as someone who is beneath him. 





Teen Drinking


Woman dancing energetically on a table, surrounded by people watching and cheering. Room with floral curtains creates a lively, festive mood.

A person leans over a bathroom sink, appearing unwell. Another stands by the door holding a drink. The bathroom is warm-toned with red towels.

Hands holding a bright yellow party flyer with bold text: "FREE BEER," "party," "Hosted by Bogey Lowenstein." People blurred in the background.

If there is one thing all teen romantic comedies have in common is underage drinking. In “She’s All That” we see Misty slumped over the toilet vomiting, after all night of drinking. In “10 Things I Hate About You”, Kat is drunk dancing on top of a table and suddenly she is seen as the cool girl at the party. Also, in “10 Things I Hate… Michael is all too eager to pass out flyers regarding a party with the words FREE BEER’ in bold print. If you are expecting a PSA to be shown at the end of these films (“not quite”). This proclivity of underage drinking is portrayed in the contents for pure entertainment, it gives off the impression that the only way teens can settle their differences for one night is to throw a wild party, lower your ambitions and get wasted. There are many dangers of over-alcohol consumption, especially for immature individuals who often make rash decisions. 





Makeover Time...because girl you need it!


Two women are in a bathroom. One applies makeup to the other's face, who wears glasses. Pink towels hang in the background. Focused mood.

The famous Makeover Montage is present in about every romantic comedy of the 90’s and early 2000’s, as if to say you don’t look good enough to land the guy of your dreams or to fit in with the popular crowd, “so let’s make you over.” This makeover transformation can be seen in “Clueless” when Cher turns new transfer student Tai (Brittany Murphy) into her own personal makeover project - a transformation in which temporary alters Tai’s personality and she becomes slightly more popular than her creator Cher. In “She’s All That” Laney (Rachel Leigh Cook) is made over by Mackenzie (Anna Paquin) who is transformed from being an artistic wallflower type into the beautiful girl next-door trope. In “Never Been Kissed” Josie (Drew Barrymore) is transformed from the clumsy, fashionable challenged individual into a more modern updated teen girl look, to fit in with popular girl Kirsten (Jessica Alba) and her crew. The makeover montage has not aged well, but it did play a crucial factor in teaching young adults to just be themselves - considering that every character who has had a makeover in each film, eventually reverts to their former selves by the end of the movie.

(Original post date: May 1, 2022)

Abercrombie & Fitch store with illuminated signage. Fashion displays inside. Large photos of models and a red sale sign on the door.

One of Netflix’s Top 10 Most Watched this past week, is a controversial documentary titled, “White Hot: The Rise and Fall of Abercrombie & Fitch.” A definite must see for those who have ever questioned the moral ethics of the once clothing apparel juggernaut. As a teenager I was no different than my peers. I was a part of this so-called “mall culture” where teens would spend all their free time just hanging out at the mall, it was the COOL thing to do! So, amid acting a fool with friends while mindlessly roaming the walkways of the mall, there was always this one clothing store where me and my friends would at first hesitate to go inside, but once we entered the front door, we were often hit with this overwhelming feeling that we didn’t belong and that we weren’t welcomed. I wish I could go back in time and explain to my immature 15-year-old self that this feeling you are experiencing is not an exaggeration, but only the beginning of unapologetic discrimination. Abercrombie & Fitch had proven that it was profitable in being extremely exclusive.


Your ugly, go away! 


Woman with long dark hair smiles softly, wearing a white shirt and beige scarf. Plain white background, calm and relaxed mood.

Job interviews are stressful! When you are being interviewed for a position, you expect to be judged based on your personality, your work ethics and experience. How about being considered for a position which relies on how attractive you are? This is how former CEO Mike Jeffries ran his Abercrombie & Fitch stores for years. It was not a suggestion; it was an absolute requirement! As an applicant you had to possess a certain “look” to even be considered for hiring. Now of course a manager would interview qualified applicants, but if they deemed you unattractive, you were not offered a position even if you were the most qualified applicant. Abercrombie & Fitch standard of attractiveness primarily focused on young good-looking white college age students, especially males who were physically fit. This meant that an applicant could be considered unattractive solely on the color of their skin. Speaking of people of color… minorities who were offered a position at Abercrombie & Fitch were exceedingly rare and would often find themselves working at the BACK of the store, being given fewer work hours than their white coworkers. In theory, this hiring practice is illegal but at times can be hard to prove because in most cases employers are good at covering up to make it look as if they are not actively discriminating.


Homoeroticism


Four shirtless men in pants playing with a ball in shallow water, appearing energetic. One watches them in the background. Black and white photo.

According to the (Urban Dictionary) Homoeroticism – is the sexual attraction that exists between members of the same sex. It is not necessarily gay; rather it exists as a tension between heterosexual norms and expectations and natural attraction between two members of the same gender. Years ago Abercrombie & Fitch campaign ads, advertising posters and catalogs were filled with pictures of half-naked young men engaging in physical activity that often looked like inappropriate touching. The topic of homo erotica would periodically appear in the media as the former CEO Mike Jeffries’s sexuality was repeatedly the subject of hot discussions. Being the private individual that he was, these allegations were not denied or confirmed. However, considering that the company was built around sex appeal (showing intimate interactions between heterosexual couples) and borderline X-rated encounters between male models, to the trained eye the emphasis of homoeroticism is more than just pure coincidence. 


All About being Exclusive!


Black and white image of five people in swimwear running on grass, smiling. Crossed-out faces on the right. Text: Source: attheloft.typepad.com.

Just like the nerdy kid who is never invited to a cool party, exclusiveness has always been ingrained in American culture. The idea that certain people are better than others, dates far back in American history, Abercrombie & Fitch is no different. In fact, the former CEO Mike Jeffries’ formula for success was to combine the heritage of Abercrombie with elitism (catering to the elite and privileged), combined with sexual imagery and exclusivity equaling big profit. The Abercrombie & Fitch consumer drove a jeep and owned a golden retriever, he/she was a college student who maintained the preppy look while turning up their noses to everyone else. This concept of exclusion was not limited to just consumers, Abercrombie & Fitch store associates were to follow strict guidelines according to the company's motto. The Look: Exhibiting the A&F look is a tremendous part at the A&F stores. We are selling an experience for our customers, an atmosphere that people want to experience repeatedly. These guidelines included having a neatly combed classic hairstyle, absolutely No Dreadlocks! Gold chains for men was unacceptable, while women’s jewelry had to be simple and classic. The problem with exclusiveness is that it often invokes racial discrimination. Minority employees did not exactly fit “the look” of Abercrombie & Fitch and because of this, employees of color were given fewer work hours or forced to work in the back, so to be unseen by customers. The unethical business practices brought a discrimination lawsuit at the front door of Abercrombie & Fitch. But, in all honesty, Will this prevent corporations from being exclusive?


Gotta Love those Graphic Tees, right?... Not!


Four T-shirts with Asian-themed designs: Buddha Bash, Pizza Dojo, Wok-N-Bowl, Wong Brothers. Text and graphics in red and white.

Remember when I mentioned that exclusiveness often invokes racial discrimination? Well, Abercrombie & Fitch pushed a few buttons with their graphic tees. These t-shirts were so inappropriate and offensive to other people’s culture, that it would have made Adolf Hitler rollover and shed a tear of joy in his grave. How about that “Juan more for the road” or “Wong Brothers two wongs can make it white” t-shirt? This was blatant racism at its best, and to no surprise these tees were selling like ‘hotcakes’ thanks to college aged/teen consumers. Of course, the individuals who wore these graphic tees, more than likely never had to deal with the effects of racism head-on. A&F issued an apology for their offensive tees, but only after an uproar of protests occurred. Big companies do this sort of thing ALL the time! They are aware of business practices or products that their selling can potentially be offensive to others, but still are willing to see how far they can push boundaries…only if angry protests transpire, is when the company issues an apology. It is like the kid with his hand in the cookie jar. Mom tells little Johnny not to put his hand in the cookie jar, little Johnny waits until mom is not looking and sure enough his hand is in the cookie jar. One day mom catches little Johnny with his hand in the cookie jar, little Johnny apologized to mom, but ONLY after he had been caught with his hands in the cookie jar. "See where I am going with this?!"


Things are changing!


Seniors in tug-of-war, black and white. Couple poses calmly. Woman stands confidently on rocky terrain. Man with beard on beach.

And the word for today is... Inclusive. New CEO Fran Horowitz took over and turned the company upside down (in a clever way of course). Gone are the days of body shaming. Now Abercrombie & Fitch models include plus size, more diversity and representation of all age groups. There is also a change within the stores, employees are expected to be more attentive instead of aloof and distant. Hopefully, these changes will make the brand all the better and businesses across the nation will follow by example. To finish this writing on an interesting note, in reference to the end of the documentary the interviewee summed up the problematic history of A&F. Woman interviewed: “It was a culture that defined beauty as thin and white and young, and it was a culture that was very happy to exclude people.” The Producer: “And so, have we solved that now?” Woman interviewed: [laughs] “No.”



Movie poster for "Basic Instinct" with woman in a white outfit sitting confidently. Ice-themed background. Names Michael Douglas, Sharon Stone.

'Thriller movies in the 90s'

Intro: An exotic-thriller about an emotionally unstable homicide detective Nick Curran (Michael Douglas), who investigates the brutal murder of a rock star. Catherine Tramell (Sharon Stone) a crime novelist and the girlfriend of the murdered singer is the number one suspect. But, things get dicey quickly when Nick is seduced by the beautiful ‘femme fatale’ which placed a hindrance on the investigation and subsequently endangers the lives of those who have a connection to the detective. A film that is best remembered by the infamous scene when Catherine is shown slowly uncrossing and crossing her legs, giving viewers a little something extra.  [wink wink] 😉





Thought #1: Never allow someone to tie you up during sex!




Thought #2: You gotta love movies from the 90's for their loud, dramatic, over-the-top background music, as if to say this music is more important than dialogue between actors.




Thought #3: Major Processed Hair Alert! "We got a runaway Temptations here."

A person in a black jacket is in a crowded room with people in suits. An arrow points towards them. Warm lighting creates a busy atmosphere.












Thought #4: Catherine asked detective Nick for a cigarette, he said he don't smoke. Then she pulled out her own cigarette and began to smoke. In the mist of smoking, she offered Nick a cigarette, his response again was, "I don't smoke I quit." Her response, "It won't last." (Major power move, this meant that she was in control from the start)! 

Man in suit looks back from car seat holding a slingshot. Bright sky visible through car window, expression appears surprised.











Thought #5: A group of male detectives is interrogating her, using a calm sultry voice she is openly talking about how she likes to have sex, while purposely not wearing underwear during the interview..."This woman knows how the game is played."

A woman in a white coat sits facing three men at a table in a dim, office-like room with a tiled wall. A water cooler is visible.













Thought #6: Computers have come a long way baby!

Blue Magnavox TV screen displaying "Department of Motor Vehicles" text, evoking an official or administrative setting.













Thought #7: Didn't she say he would start smoking again?

A man in a suit smirks with a cigarette in his mouth against a blue brick wall. The mood is confident and relaxed.













Thought #8: There’s something to be said about being angry but dancing provocative!

Two people in a colorful, bright setting appear to lean in for a kiss. One wears a glittery blue outfit. Emotive and lively atmosphere.













Thought #9: Detective Nick is incompetent, dangle a beautiful woman in front of him and he loses all focus on the case.

Man in a black shirt looks serious, seated indoors. Warm lighting with blurred background creates a contemplative mood.













Thought #10: "I had to hit the pause button on this one." When Nick looked up police records on Hazel Dobkins, it clearly states that she was released from San Quentin on July 7, 1965. This would have been impossible, because San Quentin became a men's only prison in 1933.

Close-up of a computer screen displaying white text with details about Hazel Doukins, including addresses, release date, and arrest records.













Thought #11: This is 1992, and the Black guy in the movie is playing a non-stereotypical role, “Wow, that’s a surprise!” 

Man in a shirt and striped tie appears thoughtful in a dimly lit room with blurred city lights in the background.













Thought #12: Moments after Gus is murdered, suspicion points to Beth. Although she is innocent, it didn't help much that she always seemed suspicious.

Woman with dark hair looks upward, bathed in soft, warm lighting. Background is blurred. She appears thoughtful or curious.













Thought #13: While making love to Nick, Catherine's weapon of choice is underneath the bed. "What is it with this chick's obsession with ice picks!"

Ice pick on a wooden surface with soft, diffused lighting casting shadows. No text or people visible, creating a tense atmosphere.













Thought #14: A woman who is of a 'certain persuasion', who happens to be wealthy and attractive..."Of course she got away with murder, Duh!" 

Woman with blonde hair smiles while sitting, wearing a cozy sweater. Sunlit outdoor setting with a relaxed mood. Blue and beige tones.

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